Question

SanDisk's MP3 player product line (called the Sansa) has a low relative market share. The MP3 player market is expected to decline over the next few years. In Boston Consulting Group (BCG) portfolio analysis, the Sansa would be considered a dog.

True or False?

Answer 1

True

Step-by-step explanation:

In Boston Consulting Group (BCG) portfolio analysis, a dog is defined as a business unit or product within a company that is responsible for a low relative market share in a mature or declining market. Therefore, the Sansa could easily by classified as a dog since the market for MP3 players is declining and the Sansa represents a small share of SanDisk's market.

The statement is true.