Question

Conducting market research to understand which consumers are most likely to want, need, and buy a firm's products would take place during which step of designing and executing an advertising campaign?

a. Convey the message
b. ldentify the target audience
c. Determine the advertising budget
d. Set advertising objectives

Answer 1

b. ldentify the target audience

Step-by-step explanation:

Based on the information provided within the question it can be said that in this scenario is describing steps that usually take place in the Identify the target audience stage. like mentioned in the question this stage focuses on finding the correct population of consumers that your product/service will target so that it hopefully generates the most amount of sales.