Question

Positioning maps are based on Multiple Choice the actual objective characteristics of products. the opinions of the marketing managers. the potential places where a product may be sold and purchased. the prices of competing products. customers' perceptions of products.

Answer 1

customers' perceptions of products.

Step-by-step explanation:

Positioning maps are also called perception maps they are visual representation used by marketers to show perception of customers or potential customers. Positioning is based mainly in customer perception and not in what the company feels will be the best for the customer.

For example a company may feel that their products are high quality and will target the upper class, but if customers perceive the product as low quality sales will be low.

Positioning maps also show where a business stands in relation to competitors in the market, and can be used to identify profitable alliances or partnerships.