Question

Patrick expects that each person he hires for his online business to be involved in studying trends involving new technology, competitors, and customers. These employees are involved in ________.

Answer 1

B) external analysis

Step-by-step explanation:

When someone performs an external analysis, they are observing and analyzing the company's external environment and looking for opportunities or potential threats that could affect the company. External analysis is used to gather valuable information in order to perform a SWOT analysis, and along with the internal analysis, it is the basis of the situational analysis (SWOT).