Question

Fresnas Cuisine, a restaurant chain, recently introduced fast food on its menu because management recognized that their customers are predominantly young people. This scenario illustrates how _____ influence marketing decisions.

Answer 1

demographic factors

Step-by-step explanation:

Demographic factors refer to your customers' socioeconomic characteristics, e.g. age, gender, race, ethnic background, marital status, income level education level, etc.

In this scenario, Fresnas Cuisine changed it menu to appeal to its customers' age group, so it is being influenced by one of its customers' demographic factors.