Question

Kimberly-Clark developed its Avert Virucidal tissues that contained vitamin C derivatives, which were scientifically designed to kill cold and flu germs when users sneezed, coughed, or blew their noses into them. Unfortunately, people didn't believe the claim and were frightened by the "cidal" in the brand name. The reason for this product failure was ___________.

Answer 1

The reason for the product failure of Kimberly-Clark's Avert Virucidal tissues was the public's fear and mistrust associated with the term 'cidal' in the brand name.

Step-by-step explanation:

The reason for the product failure of Kimberly-Clark's Avert Virucidal tissues was the public's fear and mistrust associated with the term 'cidal' in the brand name. People were frightened by the idea that the tissues could actively kill germs, even though they were designed to do so in a safe and effective manner. This fear caused skepticism and resistance, leading to a lack of belief in the product's claims.

Answer 2

Explained below !

Step-by-step explanation:

The major cause for the failure of the product was its absence of a product protocol that directly explains the way through which it will satisfy the customers needs and wants.

The company should have re-checked the product before it was globalized all over, the mistake that was made by the company stood up as a reason of the products failure.