Question

________ influences like motivation and learning and ________ influences like reference groups and culture impact a consumer's decision to buy. A) Sociocultural; psychological B) Psychological; sociocultural C) Situational; psychological D) Psychological; situational

Answer 1

B) Psychological; sociocultural

Step-by-step explanation:

The psychological factors that influence an individual's buying decision process are divided into:

• motivation: what drives a consumer to develop a purchasing behavior
• perception: how and individual selects and interprets the information he/she receives
• learning: we learn through our actions
• beliefs and attitudes: the convictions about something that influence the individual's purchasing behavior

The sociocultural factors that influence an individual's buying decision process are divided into:

• reference groups: other people that an individual sees as his/her personal standard
• family
• social status

Answer 2

The correct answer is B) Psychological; sociocultural.

Step-by-step explanation:

Social influence is a social psychological process in which one or more people influence the behavior, attitude, feelings, opinion and / or attitudes of others. In this process, factors such as persuasion, social conformity, social acceptance and social obedience are taken into account.