Question

Pluto Inc., a large manufacturer of desktops and laptops, has decided to enhance revenues by expanding its product line. It has identified the tablet market as a possible market to expand and has identified Compco Inc. as a potential competitor. Pluto Inc. is currently in the _____ stage of the strategic management process.

Answer 1

The correct answer is strategic formulation.

Step-by-step explanation:

The strategic formulation is the phase prior to the strategic implementation phase, in which the selected or formulated strategy is implemented or implemented.

The strategic formulation is structured in three different phases or stages:

1) Design of the objective system: the company formulates the objectives it wishes to achieve (mission or supreme objective and general objectives).

2) Strategic diagnosis: analysis of the external situation (environmental analysis) and internal (internal analysis) of the company.

3) Evaluation and selection of strategies: identification of the different strategic options, analysis and evaluation of each of them and final selection of the most appropriate strategy.