Question

Caroline is assessing market growth, market competitiveness, and market access for each segment she has identified. Caroline is assessing the __________ of each potential market segment.

Answer 1

Profability

Step-by-step explanation:

Answer 2

Profitability

Step-by-step explanation:

Caroline assessment of market growth, competitiveness and market access would give her an insight at assessing the profitability of each potential market segment. This knowledge would her determine if the available resources can generate revenues in excess of its expenses.