_____ involves systematically gathering data about what strategies direct and indirect rivals are pursuing in terms of new product development and the marketing mix.

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asked Apr 8, 2021 149k views

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Keyonna · Answer 1 · 2021-04-13T06:43:02+0000

Answer:

Competitive intelligence

Step-by-step explanation:

Competitive intelligence involves systematically gathering data about what strategies direct and indirect rivals are pursuing in terms of new product development and the marketing mix. You can remember this by thinking of one group competing against a different group.

_____ involves systematically gathering data about what strategies direct and indirect rivals are pursuing in terms of new product development and the marketing mix.

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