Question

Frosty's Appliance Store advertises freezers at a "Special Low Price of $299." When Garth tries to but one of the freezers, Huey, the salesperson, tells him that they are all sold and no more are obtainable. Huey adds that Frosty's has other freezers for $2,299. This is:

a. a legitimate sales technique
b. bait-and-switch advertising
c. counter-advertising
d. puffery

Answer 1

The correct answer is letter "B": bait-and-switch advertising.

Step-by-step explanation:

Bait-and-switch advertising is an unethical marketing strategy considered even illegal in which a merchant promotes a special good for a considerably lower price. However, at the moment buyers go to the store they are informed they deal is not available anymore and offer the good for its regular price that tends to be substantially higher.

The purpose of this deceiving practice is to attract them to the store with a "bait" to find out if they could purchase the goods offered "switching" their prices to their normal levels.