Question

In _____, consumers have a higher level of involvement with the product or the message, so they are motivated to pay attention to the central, product-related information.

Answer 1

Central Route to Persuasion

Step-by-step explanation:

In central route to persuasion, consumers have a higher level of involvement with the product or the message, so they are motivated to pay attention to the central, product-related information. Central route to persuasion can be defined as the meaningful consideration which consumer pays to certain brands, ads and marketing campaigns. Consumers are motivated and persuaded by the creative and exiting and out of the box content of the marketing efforts. Consumer feel themselves connected with the brand therefore they also want to purchase that particular brand on the basis of the cues and clues sent by that brand in form of ads.