Question

In a push strategy, the focus is on ________.

Select one:

a. end users

b. members of the channel who are targeted for promotion

c. stimulating demand for an offering directly from the end user

d. members who typically rely on advertising

e. end users who drive the distribution of the new product

Answer 1

The correct answer is letter "B": members of the channel who are targeted for promotion.

Step-by-step explanation:

In Marketing, a push strategy refers to the efforts companies make to reach their target clients through promotions. The push strategy focuses on retailers rather than on final consumers. The pull strategy is the approach by which manufacturers directly aim at reaching end-users.