Question

As a retail clothing store manager, Randy frequently asks his staff what customers are saying, what they are asking for, and what they are coming into the shop wearing. He also attends the fashion symposium that's held every quarter in the town's main shopping district. Randy's efforts will likely help him a. identify potential opportunities. b. avoid cognitive dissonance. c. achieve cost savings. d. avoid the need to understand regional culture. e. implement just-in-time marketing promotions.

Answer 1

a. Identify potential opportunities

Step-by-step explanation:

Randy, as being a retail clothing store manager frequently asks his staff what customers are saying, what they are asking for, and what they are coming into the shop wearing. He is analyzing the customers behavior, identifying their buying behavior patterns that what they are currently buying, whether they are liking it or not. He will come up with the consumer's trends in this way, he will come to know that what consumers can buy in the near future or what they are most likely to buy. Randy also attends the fashion symposium that's held every quarter in the town's main shopping district. By going there, he can easily identify what other brands and clothing stores are doing, what products they are after, what segments they are targeting, and with which products they want to cater their customers. By having all this information, Randy can identify potential opportunists quite comprehensively and effectively.