________ is a term that denotes the set of assets and liabilities that are linked to a brand and enable it to raise a firm's valuation.

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asked Mar 3, 2023 65.2k views

1 Answer

RetnuH · Answer 1 · 2023-03-09T02:15:12+0000

Brand equity is a term that denotes the set of assets and liabilities that are linked to a brand and enable it to raise a firm's valuation.