Question

"Do It Again Sports" has everything a weekend warrior needs to get back into shape at reduced prices. They feature an array of treadmills, weights, sporting gear, and helpful staff. Thus, Do It Again Sports utilizes ________ as the scheme to segment the market.

Answer 1

Lifestyle segmentation

Step-by-step explanation:

Lifestyle segmentation is the kind or form of segmentation, in which the customers are grouped in accordance with the lifestyle. The marketers use the lifestyle segmentation and the studies to plan the service or the product in order to line it with the consumer lifestyle.

So, the feature of the helpful staff, weights, treadmills and sporting gear, the sports is utilizing the lifestyle segmentation in order to segment the market.