Question

Pedro, CEO of a successful IT company, is constantly reading press releases, ads, and news articles about his competition, and he regularly checks information about new competitive products and visits trade shows to study his competition. Pedro is involved in ____.

Answer 1

Competitive intelligence.

Step-by-step explanation:

• It is a process of gathering data of the industry in order to achieve competitiveness in terms of intelligence.

Pedro is researching gathering all the data before any company else gets that.