Question

Green Jeans, Inc. had a mission to become the leading producer of environmentally friendly blue jeans, an emerging and in-demand category in the apparel industry. Its strategy involved leveraging a network of organic cotton farmers and suppliers of environmentally responsible synthetic materials to create a product that is durable, attractive, affordable, and 100% recyclable. However, because it did not upgrade its outdated production facilities, Green Jeans could not assemble its products at a low-enough cost to offer the jeans at a price that was attractive to customers. Green Jeans' strategy failed because_________.A) it failed to consider the competitive challenge.B) it was not backed up with strategic commitments.C) managers did not live by the company's core values.D) the company did not stake out a unique strategy position.

Answer 1

Option "B" is the correct answer to the following statement.

Step-by-step explanation:

In some situations, when a company, firm or organization does not complete their commitments, they are not backed up by the consumer.

In the case of Green Jean's incorporation, they commit to manufactured 100% environment-friendly jeans at cheap price, but due to many reasons they are not able to complete their commitments, that's why they did not attract customers.