Question

DigiData Inc. launched a new smartphone in the market with new features. Moreover, the company plans to

launch tablets and other groundbreaking digital devices as well. In this scenario, the _____ model would be most
relevant for communicating information about the new product to consumers.
A. hierarchy of effects
B. AIDA
C. innovation adoption
D. cognitive response
E. information processin

Answer 1

c. innovation adoption

Step-by-step explanation:

Innovation adoption model -

The model was given by Rogers in the year 1995 .

According to this model ,

Number of stages were defined , which enables to target some specific consumers in a very innovative manner , so as to make people aware about their goods and services , is referred to as innovation adoption model .

The method is used to inform consumers about new goods and services , which in turn make the product famous and increases the production of the company and thereby increases the profit of the company .

Hence , from the given scenario of the question ,

The correct option is c. innovation adoption .