Question

13. A cosmetics company hires a celebrity to endorse a particular brand of mascara in a

commercial. Which type of rhetoric is the company using to appeal to consumers?
A. Ad speak
B. Ethos
C. Logos
D. Pathos

Answer 1

B. Ethos

Explanation: Ethos is the mode of persuasion that uses the character or appeal of the speaker to persuade an audience. Pathos uses emotion. Logos uses logic or reasoning. Ad speak is using a specific language to describe something.