Question

When a firm provides a specialized product or service for a narrow target market better than competitors, they are using a ________ strategy.

a. market niche
b. mass customization
c. product differentiation
d. process efficiency
e. market transparency

Answer 1

Answer: Market Niche.

Step-by-step explanation:

Niche marketing is form of marketing whereby a segment of a larger market is targeted when producing a product. Niche marketing enables a business to effectively meet the needs of a segment of a market.