Question

When a firm has many customers and has placed purchase transactions in a data warehouse, it can then use ____________ techniques to identify groups based on purchasing patterns and tailor offers to individual customers.

Answer 1

I think the answer is "Segmentation techniques".

Step-by-step explanation:

Segmentation is an important process in marketing. This is where you identify seperate categories of potential customers with similar characteristics and who would react to a given marketing strategy the same way.

When the data of the many customers are recorded, it is easier to select similar patterns in their purchasing behaviour.

Answer 2

The correct answer is letter "D": data mining.

Step-by-step explanation:

Data mining is the group of techniques and technologies that allow exploring large databases automatically or semi-automatically with the objective of finding repetitive patterns, tendencies or rules that explain the behavior of the data given a certain context.