Question

True or false: A brand that is psychologically appealing to consumers can shift the attitudes of prospective buyers toward certain products or services. True False

Answer 1

True

Step-by-step explanation:

Psychological influences do play an integral part in affecting buyers behavior and choices. Psychological aspects relate to how an individual behaves and their tendency to react in a certain way in a given situation i.e demeanor aspects.

Consumer lifestyle is another influence which impacts the buying decision. So when a consumer finds a brand psychologically appealing, it creates a favorable shift towards such brand which may induce such prospective consumers to purchase more of the brand's products.

For example, if a consumer finds Lacoste psychologically appealing, it might induce the prospective consumer to buy various products under the brand name such as perfumes, shoes, apparels, etc.