Question

in the quest to achieve competitive advantage in global markets, competitive pressures require that firms do what they can to _______ unit costs so that consumers will not perceive their product and service offerings as too expensive. a. raise b. define c. decentralize d. lower

Answer 1

The correct answer is letter "D": lower.

Step-by-step explanation:

Competitive advantage can be achieved in any of two forms: offering a product or service with unique features that outstand competitors (differential advantage) or by finding ways to produce at lower costs (comparative advantage). If the entity aims to provide low-price products, it must develop a comparative advantage, then.