Question

Salespeople know that buyers do not want to spend a lot of time reading sales proposals that are inappropriate for solving their particular needs. Accordingly, salespeople need to make sure they write an enticing _____.a. Needs and Benefits Analysisb. Company Descriptionc. Executive Summaryd. Cover pagee. Introduction

Answer 1

The correct answer is letter "C": Executive Summary.

Step-by-step explanation:

Executive Summaries are documents that comprise core information of a report or a proposal. The purpose of the original document, key points, and result -if any- must be included for the understanding of the recipient to be the widest possible even if not obtaining the information fro the complete source.

Answer 2

Answer: Executive Summary.

Step-by-step explanation:

An executive summary or marketing summary is a brief document used to give a shorter but precise description of a lengthy business proposal. Salespeople use executive summary to give the buyers a brief information about products they intend to buy or transactions they want to initiate.