Question

Between 1998 and​ 2013, Yoplait​ USA, Inc.'s commitment to breast cancer research raised approximately​ $35 million from all the​ organization's donation programs. Which marketing strategy does the company​ employ?

Answer 1

Cause marketing

Step-by-step explanation:

In the cause marketing, the company advertises itself by the use of corporate social responsibility. By doing so the company creates its positive picture in the society which helps in promoting its products.