Question

If a company’s approach to social responsibility is to "Do only what is legally required," then they are likely utilizing which approach?

Answer 1

Question Options:

1) Proactive strategy

2) Defensive strategy

3) Reactive strategy

4) Accommodative strategy

Answer: DEFENSIVE STRATEGY.

Explanation: A defensive strategy is a tool in marketing that is used by businesses to retain their valuable customers that can be taken away by other competitions.

In the defensive strategy, a business takes responsibility for an issue defensive strategy is one in which a company admits responsibility for a problem, but would do the least required to meet societal expectations.