Question

Cover Girl and Revlon are both recognized as leading manufacturers of cosmetics. Both companies have recently introduced cosmetics for the over-50 woman who does not have the same concerns as a 20-year-old. The introductions of these cosmetics are examples of the implementation of a _____ strategy. a. repositioned marketing mix b. product portfolio width adjustment c. product item contraction d. product line extension e. portfolio breadth expansion

Answer 1

D.product line extension

Step-by-step explanation:

A product line extension is a new product that is slightly different to a company’s existing range.