Question

Whole Foods differentiates its grocery stores from traditional stores by offering organic, natural, and locally sourced products. At the same time, its products are, on average, 25% higher in price than those of regular (nonorganic) supermarkets. What type of positioning is Whole Foods using

Answer 1

horizontal positioning

Step-by-step explanation:

Answer 2

Horizontal positioning.

Step-by-step explanation:

Horizontal positioning is when a business produces products across several verticals (specialisations).

This is a successful business plan because more variety of clients will be attracted, clients have a wide variety of products to meet their needs. When a particular product is suffering a downturn, the business still strives because it is not dependent on just one product.

Whole foods is using verticals in organic, natural and locally sourced products.