Question

_______ synergies are represented by multiple filled boxed running vertically down the market-product grid, representing an opportunity for efficiency in research and development (R&D) and production.

Answer 1

The correct word for the blank space is: Product.

Step-by-step explanation:

Synergy is the idea of merging two or more entities to create something bigger than one single entity. Synergy most often applies to mergers and acquisitions that imply a positive benefit that the deal would bring. Product synergy specifically refers to the integration of the organizations' technologies which will likely result in more sales than individually generated by the companies alone.

Answer 2

Product synergies

Step-by-step explanation:

Product synergies involve marketing of several products by a company. Marketing efforts will involve more effort and costs to reach a wider variety of clients.

Marketing synergy however focuses on one product and a single customer segment.