Answer:
Excite.
Step-by-step explanation:
4 E framework in marketing stands for Engage, Excite, Educate, and Experience.
Engage in marketing gives people a platform to talk or have a conversation with interested people.
Excite refers to the strategy through which a company keeps its customers coming back to them. It could be through relevant offers. Or to let your customers know that you have the solution to their problems.
Educate means to let the customers know about you and your product.
Experience helps customers to use the product directly or indirectly.
In the given case, Groupon is using Excite framework by offering customers discounted theater tickets.