Question

In order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products. Which targeting option should she choose to help achieve that goal?

A) Affinity Audiences
B) Dynamic remarketing
C) Remarketing
D) Standard remarketing

Answer 1

B) Dynamic remarketing

Explanation:

Dynamic remarketing campaigns are used to show your previous visitors ads with products or services they viewed on your website. These campaigns provide you with extra settings and reports specifically for reaching previous visitors.

You can only use dynamic remarketing with "Display Network" campaigns.

Keep in mind that your remarketing tag shouldn't be associated with any personally identifiable or sensitive information.