Question

In an attempt to increase sales during a lagging economy, Macy's has increased its advertising and sales promotions for its current products to stimulate sales in its current markets. Which growth strategy is Macy's employing?

A. Product development.
B. Market development.
C. Market penetration.
D. Diversification.
E. De-marketing.

Answer 1

Answer: Market Penetration.

Step-by-step explanation:

Macy is making use of sales promotion and adverts, which aims at increasing their market penetration. Market penetration involves the measures put in place by a business to increase their market presence and gain customers.