Question

As a marketing representative for All-Grain Products, Tyler feels it is important to market the product differently in Asia where families might also include grandparents living under the same roof as their children and grandchildren. Which cultural value is affecting Tyler's decision?

Answer 1

EXTENDED/LIMITED FAMILY (DICHOTOMY)

Explanation: Extended/Limited family dichotomy is cultural system which includes the entire family members,both the grand parents, parents and children living together.

This cultural practice is common in countries like India, Pakistan,China etc. Tyler as a marketing personnel is trying to explore this cultural practice to produce Products that will suit the choice or taste of the people in this region of the world.