Question

A review of the personal selling process indicates that selling is:

a. about 90 percent luck and 10 percent skill.
b. giving way to computers in responding to consumer needs.
c. getting a name on a sales contract.
d. a matter of establishing relationships.

Answer 1

d. a matter of establishing relationships.

Step-by-step explanation:

Selling involves creating a relationship with the prospect.

The sales relationship has the short-term value you get from the customer.

There is also the long-term life-time value of the customer to be considered.

Sales based on referrals are the easiest to obtain and give best value.

Good relationships give rise to refrrals.