Question

Kathy reviews her division's new marketing plan. Beyond evaluating the plan in terms of its ability to create value for the intended target market, she also is very interested that the proposed marketing plan ________.

Answer 1

The correct answer is "Is consistent with the company's mission statement".

Step-by-step explanation:

A company's mission is the reason why a company exists and is created. It states the reason for its existence, as well as indicating the activity that the company carries out. The marketing plan is strongly linked to the company's mission, to be in line with the guidelines that the company has for its workers.

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