Answer:
If you want to persuade someone you need to use rhetoric.
Step-by-step explanation:
Rhetoric is a study dedicated to language and it consists of speeches and oral strategies we use to persuade or motivate the audience. It includes the use of communication skills, methods of argument, different ways to represent the content and achieve rhetorical success.
It can also be used to manipulate the audience, this is, the way they think about a certain subject.