Question

An important managerial task in global marketing is learning to recognize the extent to which it is possible to extend marketing plans as well as the extent to which adaptation is desired. The way a company addresses this task is a reflection of the company's:

A) market penetration.
B) market diversification.
C) global marketing strategy.
D) product development.
E) product standardization.

Answer 1

C)

Step-by-step explanation:

Based on the information provided within the question it can be said that the way a company addresses this task is a reflection of the company's global marketing strategy. This strategy refers to focusing on various countries around the world and coordinating the company's marketing efforts towards entering these new markets in these countries. Which is done by adapting and extending the marketing plans to fit the new market.