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In some industries where pressures for globalization are relatively low, local firms that possess some skills and assets that are transferable overseas will choose a/an _____ strategy. Group of answer choices

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Answer:

In some industries where pressures for globalization are relatively low, local firms that possess some skills and assets that are transferable overseas will choose a "extender" strategy.

Step-by-step explanation:

Companies that adopt this strategy are those that have developed quite well in the home market and are using their competency to extend to the global market. This strategy is adopted by companies when the pressure to globalize is not so high. Companies that adopt this strategy are those that seek to try and provide the same products that is being offered in the home market to customers living abroad. For example, NDTV can be viewed by Indians who are in Canada, USA and the other countries. This way, they keep in touch with their customers and seek to find out their differing needs and tastes.

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User Pgrosslicht
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