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1 vote
Which of the following correctly lists actors in a​ company's microenvironment? A. The​ economy, publics,​ competitors, suppliers B. ​Competitors, marketing​ intermediaries, suppliers, publics C. ​Suppliers, marketing​ intermediaries, technology, publics D. ​Suppliers, marketing​ intermediaries, competitors, culture E. ​Publics, demographics,​ suppliers, competitors

asked
User Sjm
by
8.1k points

1 Answer

6 votes

Answer:

​option B - Competitors, marketing​ intermediaries, suppliers, publics

Step-by-step explanation:

The actors are those crucial components in the company that affect the service provide to the customers.

The main six-component or actors in micro environment are listed below

- company

- suppliers

- marketing intermediaries

- competitors

- Public

- customers

The main function of the micro environment is to make healthy customer relationships by defining the value and satisfaction in the customer's minds.

answered
User Adrian Godong
by
7.8k points
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