Answer: Core competence.
Step-by-step explanation:
Core competence are the strategies, skills, innovations, put in place by a business that makes them Stand out amidst of a competitive market. They are special features a business has or the things they do very well that makes them different from other businesses, this concept was introduced by Gary Hamel and C.K Prahalad.
Core competence must fulfill this 3 criteria.
• It must be very hard to duplicate by their competitors.
•It must provide the business with access to various markets.
• It must bring significant contribution to the benefits customers derive from the end product or service.