Question

In the context of the BCG (Boston Consulting Group) matrix, the _____ is a poor performer that has only a small share of a slow-growth market. a. cash cow b. question mark c. star d. dog

Answer 1

d. dog

Explanation:

The BCG matrix is a tool used to assess the performance of the products of an organization on the basis of market share and market growth.

Basically there are 4 classes of products namely; Star, cash cow, question mark and dog.

Dogs are product with low market share and low growth.

Question mark have high growth but low market share while cash cows are the products with high mark share but low growth.

Stars are products with high market share and high market growth.

Hence dog is a poor performer that has only a small share of a slow-growth market. Option d.