Question

Tom is an advertising executive at a car company. Before beginning work on a video advertising campaign for a new economy car, he creates key performance indicators for the campaign. What's Tom defining?

A) Marketing objectivesB) Media objectivesC) Business objectivesD) Campaign metrics

Answer 1

Answer: Media Objectives.

Step-by-step explanation:

Media objectives are the goals set ahead of a business media outreach where, the amount of consumers to be reached and the expected reaction of the consumers to media adverts are determined beforehand. Tom's performance indicators for his firm's media campaign, are part of the media objectives he seeks to achieve.