Question

The __________ phase of the strategic marketing process usually results in a __________ that sets the direction for the marketing activities of an organization.

A. evaluation; financial statementB. planning; competitor analysisC. planning; marketing plan

Answer 1

C. planning; marketing plan

Step-by-step explanation:

A marketing process is the establishment of goals for a marketing campaign. During the planning phase, you'll need to set your target customers and how to approach them, this will lead to specific and measurable goals to direct your next actions.

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