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"Qriosity Inc. comes out with a new antivirus program and prices it at half price to attract buyers. The company is using ________."

1 Answer

4 votes

Answer:

Market penetration pricing

Step-by-step explanation:

Market penetration is a competitor strangulation pricing strategy employed by the supplier of a new product into an already saturated market in order to gain an unfair advantage by selling at a very low price during initial outing of the product to attract customers so as to gain a large market share.

Market penetration strategy helps in creating awareness for the product and makes customers to want to try it with minimum cost.

answered
User Steve Kehlet
by
8.4k points
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