Question

When a T-shirt manufacturer states, "We sell it only in black because that way we can buy plenty of black fabric and run our plant efficiently," its statement reflects the views that were popular in which era of the evolution of marketing?a. production-oriented.b. sales-oriented.c. market-oriented.d. value-based marketing.e. economics-oriented.

Answer 1

a. production-oriented.

Step-by-step explanation:

The only consideration of the firm when deciding what to produce is how the plant can run efficiently. They don't consider cost or value of the good to consumers.

Thus, the firm is production-oriented.

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