"Dividing the market into segments according to when buyers get the idea to buy, actually make their purchase, or use the purchased item, is called ________ segmentation.&q…

Question

"Dividing the market into segments according to when buyers get the idea to buy, actually make their purchase, or use the purchased item, is called ________ segmentation."

Answer 1

Answer: The correct answer is Occassion Segmentation

Explanation: Occasion segmentation refers to a process of dividing the market into groups on the basis of the different occasions when the buyers plan to buy the product or actually buy the product or use the product.

Certain products are regarded as apt for a particular time or occasion of which the reason behind occasion segmentation is to project the ‘purpose of purchase’ so as to improve the sales of a particular product or service.