Question

When a customer chooses to accept an item of value from a business because it requires no incremental spending on the part of the customer, the customer is demonstrating the principle that:A. markets are an efficient way to organize economic activity.B. specialization produces benefits for society.C. customers are smarter than businesses.D. rational people think at the margin.

Answer 1

The correct answer is letter "B": rational people think at the margin.

Step-by-step explanation:

The "rational people think at the margin" principle means that consumers consider the marginal benefits and costs of acquiring a good or service before the purchase is made. Purchases typically take place when the marginal benefit is higher than the marginal cost.