Question

TBS Bikes has recently introduced a series of bikes called Surami. The core positioning of TBS Bikes is "speed." Surami is a five-gear bike, and apart from speed, the company promises to include other features such as safety, good performance, and pollution control features. This describes the ________ of the bike.

Answer 1

D) value proposition

Step-by-step explanation:

A good brand value proposition should state all the benefits of your product or service since it is the promise that your brand (or company) is delivering to potential or current customers in order for them to purchase your product or service instead of the competition's.