Question

A ________ is a descriptive fact about a product or service; a ________ is what the customer gains from that characteristic.

Answer 1

The correct words for the blank spaces are: feature; benefit.

Step-by-step explanation:

The product features are all the characteristics that represent it: design, size, and price, and availability are some of them. The product features make a good or service unique and differentiate it from competitors. The product benefit is the value customers provide to the good or service based on the need it satisfies. The more beneficial, the more frequent customers will purchase it.